MANYU BRAND / SINCE 2011

WHERE MANYU BEGAN.

Food is simply a series of repeated encounters.

A table at MANYU in Zhengzhou
ZHENGZHOU / MANYU RESTAURANT
WARMIDEALISTICENJOYABLE
01 / BRAND INTRODUCTION

Founded in Zhengzhou, 2011.

MANYU is a local restaurant brand founded in 2011 in Zhengzhou, China. Today, it operates five sub-brands.

“Deliciousness = Freshness + Quality Ingredients” and “Delivering warmth through service” are MANYU’s unwavering beliefs.

Consistent quality control and heartfelt hospitality have earned the trust of our guests. Keep the warmth, keep the ideals, keep the beauty: that is what MANYU stands for.

02 / BRAND POSITIONING

One belief, five expressions.

01THE ORIGINAL

曼玉餐厅

High-quality fusion restaurant

02EATERY

曼玉小馆

A younger version of the original MANYU

03TO-GO

曼玉外卖

Made-to-order takeout across multiple categories

04KITCHEN

曼玉厨房

A more modern, open-concept dining bar

05FF PIZZA

曼玉 · FF PIZZA

A new take on Italian-style pizza

INSIDE MANYU / CHINA

Places, kitchens and people.

The brand lives not only in its spaces, but in daily cooking and the way guests are welcomed.

MANYU China storefront and dining room collage
SPACES / MANYU CHINA
MANYU chefs cooking over open flames
OPEN FLAME / MADE TO ORDER
MANYU team caring for guests
SERVICE / WITH WARMTH
A MANYU chef finishing a table of dishes
PEOPLE BEHIND THE TABLE
03 / BRAND ADVANTAGES

Good food is built on a system you can trust.

01

OWN SUPPLY CHAIN

Independently developed, with our own factory and sterile delivery. Deliveries are made daily before dawn to ensure the freshness and safety of ingredients.

  • INDEPENDENT R&D
  • OWN FACTORY
  • STERILE DELIVERY
02

EXPERIENCED CHEFS

Chefs with over ten years of experience cook over open flames on site. We reject pre-made or processed products so every meal can be safe and delicious.

  • 10+ YEARS
  • OPEN-FLAME COOKING
  • NO PRE-MADE FOOD
03

PRECISE QUALITY CONTROL

Mature training programs and rigorous inspections are the secret to consistent deliciousness for over ten years.

  • TRAINING
  • RIGOROUS REVIEW
  • CONSISTENCY
04

THOUGHTFUL SERVICE

Warm and friendly service, like good neighbours, lets us build a relationship with guests like the best of friends.

  • WARMTH
  • FAMILIARITY
  • CARE
A MANYU restaurant in China
STORE DISPLAY / MANYU CHINA
A PLACE WITH WARMTH

More than a transaction.

We want our restaurants to hold warmth, kindness, respect and care that everyone can feel.

Inside a MANYU restaurant in China
WARM / IDEALISTIC / ENJOYABLE
04 / DEVELOPMENT HISTORY

A journey to 23 locations.

At the time of the 2025 brand manual, MANYU operated 23 locations in total.

5Original MANYU4MANYU Eatery12MANYU TO-GO1MANYU Kitchen1FF PIZZA
  1. 2011The first MANYU restaurant opens
  2. 2014The first MANYU branch opens
  3. 2020The first MANYU TO-GO opens
  4. 2021Five MANYU restaurants across Zhengzhou’s major commercial districts
  5. 2022The first MANYU Eatery opens
  6. 2024The twelfth MANYU TO-GO opens
  7. 2025The first FF PIZZA and MANYU Kitchen open; MANYU Eatery grows to four locations
05 / ACHIEVEMENTS

Recognition earned over time.

2018Dianping Popularity List No. 1
2019Dianping Service List No. 1
2020Dianping Favourable Reviews List No. 1
  1. 01

    Featured on Meituan’s Must-Eat List for six consecutive years since its 2018 launch.

  2. 02

    Listed on Meituan’s Must-Order List for two consecutive years since its 2023 launch.

  3. 03

    Continuously honoured as a Dianping Five-Star Merchant and Star-Rated Brand Restaurant.

  4. 04

    Consistently ranked among Zhengzhou’s most popular restaurants.

  5. 05

    Regularly first in specialty-dish and service-rating lists across Zhengzhou business districts.

06 / VISION

Never disappoint.

We hope our products and services are always delivered consistently, so guests can find the satisfaction they most look forward to every time. Familiarity, reliability and reassurance are precious. “Never disappoint” is our creed.

We aspire to be a good company that brings joy and value to shareholders, partners, guests and society. We hope to be loved, to become part of the good in this world, and to embody cleanliness, virtue and strength.

We have our own thinking about operations and management, and look forward to sharing our philosophy on products, service, customer relationships, partnerships and more.

07 / DISHES DISPLAY

Freshly made, every time.

For the dining room or to go, we care for the ingredients and the cooking, delivering food people want to meet again.

MANYU small plates
DISH DISPLAY / SMALL PLATES
Mapo tofu
COOKED OVER FLAME
Handmade dumplings
FRESHLY MADE
THANKS FOR LISTENING

KEEP THE WARMTH. KEEP THE IDEALS. KEEP THE BEAUTY.

BEING WARM, IDEALISTIC, AND ENJOYABLE.

Source: MANYU BRAND Manual 2025. Store counts and awards reflect the publication date.

A LITTLE MANYU, EVERYWHERE.

Dumplings. Drinks. A good night.

A little company.
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